REPOST: The ASOS Brigade – Anime Marketing at its Finest

December 26th, 2009

Originally posted on December 28, 2006, almost exactly three years ago:

Buzz was generating through out all of last week as a mysterious website popped onto the internets. The simple page made promises that the popular anime series, The Melancholy of Haruhi Suzumiya, was being licensed in the US. The website only claimed that “The world as we know it will end” that Friday. But for those looking around, one could find hidden messages to decrypt written in the website’s source code. The popular news website AnimeOnDVD.com also played along by highlighting of the letters SOS written on their posts. The hype was big, and many started to speculate who was behind the mystery.

Well, after my last round of final exams that Thursday night, I checked on the website after midnight to see if the announcement was made. I was on the east coast, but unfortunately, the announcement was going to be made at midnight on the west coast. So I stayed up really late to see that as midnight struck through the different timezones, the website’s source code updated with various messages, including a comedic dialogue between Haruhi and the other members of the Brigade. Finally, when midnight came on the west coast, the website changed with this video:

At first I thought it was a joke. A bunch of fans got together to pull the biggest hoax in anime history. But as the video continued, it became clear that this was no joke. In fact, this was probably one of the most enjoyable marketing campaigns I have ever seen.

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Top Ten Anime / Manga Companies of 2009

December 23rd, 2009

Yeah, I know that a lot of people tend to only care about content when it comes to anime and manga, but personally, I am just absolutely fascinated by the industry behind it. Something about taking a foreign niche product, adapting it for Americans, and then marketing it to that geeky audience completely interests me.

So because I do keep a very close eye on everything that goes on in the anime and manga business in America, here is my annual list of the ten companies I feel made the biggest difference for the industry and for the fans out there in 2009.

10) Tokyopop

Tokyopop was noticeably absent from my list last year, but that is because they really hit a rough spot in 2008 and had to go off the grid for a good part of that year. But we saw them gradually recover in 2009 and really try to clear up all the loose ends that were left with their sudden departure. Series that went on “indefinite hiatus” now started to come out again, and the paper quality on their books began to improve as well. The company also started holding panels again at anime conventions and have even starting holding online “webinars” for the fans.

They’ve been doing a great job rebounding in 2009, and I look forward to an even stronger presence in 2010.

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Anime Review: Spice and Wolf

December 21st, 2009

Set in a fictionalized old European world, Spice and Wolf tells the story of Holo, a pagan wolf goddess who has helped a small village harvest a plentiful wheat crop year after year. But the townsfolk started to get tired of the goddess and accuse her of slacking off, so she escapes from the fields and stows away on the cart of a traveling merchant named Lawrence.

Upon discovering the fox girl sleeping buck naked in his cart, Lawrence offers her a job as his partner in trade. The two begin traveling from village to village peddling goods. Holo keeps her identity hidden from others while Lawrence teaches her his craft. All the while they must deal with rival merchants, currency conversions, dangerous animals, and that blasted Christian church!

I think it’s safe to say that the hype around Spice and Wolf has been pretty big lately, especially since Yen Press just released the light novel this series was based off of. But after seeing all 13 episodes of the first anime series, I really found it hard to see what all the hype has been about.

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Top Ten Manga Releases of 2009

December 16th, 2009

Ah, the Top Ten lists. My favorite time of the year. (^_^) This is when I get to look back on the past twelve months and pick out the best of the best in the world of anime and manga.

This year, I’m giving each category (manga, anime, and companies) its own special post. Along with listing the top ten new entries, I will also pick out one “No Thank You” title, a series that will probably show up on other critics lists, but I will purposely point out that it is not included on mine. Likewise, I’ll also pick one “Honorable Mention” selection, a series that is not necessarily manga or anime, but I feel really should be included on this “Best of” list.

The criteria for manga is simple – the first volume of a series had to have been released in the US at some point in 2009. This means no re-releases are included (sorry, Yotsuba&!) and neither are continuing series (sorry, With the Light).

My 2009 manga list is going to look a little different from my 2008 list. Since I started doing manga reviews this year, I got exposed to a lot of series that I probably would have never picked up on my own. I don’t think I would have normally included a shojo title, but CMX Manga has released a number a good ones this year, and I included two of them on this list.

There is also no doubt that 2009 belonged to just one manga artist who blew away all the critics this year, and I am no exception. But more on that as we get closer to the #1 spot… Let’s get this thing started! Read the rest of this entry »

Anime Review: El Cazador de la Bruja

December 14th, 2009

Set in a wild west Mexican world, El Cazador de la Bruja tells the story of Nadie, a feisty, scantily-clad female bounty hunter who is a pro with a pistol. She ends up with more than she bargains for when she pursues Ellis, a timid little girl with a bounty on her head. After discovering that innocent Ellis has no memory of her past, and that she has super telekinetic powers, Nadie takes a sisterly liking to the girl. She gives up her pursuit for the bounty, and the two begin an epic adventure down south to find out the truth about Ellis and her mysterious powers.

El Cazador is the final entry into the “Girls with Guns” trilogy of anime series from studio Bee Train, right after Noir and Madlax. I have never seen Madlax, but Noir was one of my favorite series when I first got into anime many years ago.

With FUNimation releasing both halves of El Cazador (Part 1 and Part 2) on the same day this week, I got a chance to marathon the entire series last weekend. While I was initially disappointed that this wild west incarnation of Noir didn’t live up to the greatness of its predecessor, it eventually won me over as being a great series on its own merits.

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Predictions for 2010 (and 2009 Recap)

December 9th, 2009

So last year I wrote a little “Predictions” section in my year-in-review post, and I just had a blast writing about it. So this time around, I’m giving this feature its own post with even crazier predictions for the anime and manga market in the year to come.

But first, let’s take a look at all the things I predicted for 2009 and what actually happened.

2009 in Review

Prediction: If [Bandai] can finally work out the licensing issues with their Japanese overlords and bring new content to the internet ASAP, then they could potentially change everything. However, if they continue to shy away from the ‘net, then I predict that BEI will be gone within a few months into 2009.

Result: 2009 was not a good year for Bandai. On January 21st, the company laid off a good part of their 19-member staff. It has been downhill from there, as they were forced to cancel dubbing on shows like Hayate the Combat Butler and delayed the release of almost all of their titles in the 2nd half of the year.

But Bandai did show some creativity this year and FINALLY started embracing the internet. They pulled off the first simultaneous dubbing of a show when Kurokami aired on Japanese, Korean, and American TV with in hours of each other and in that country’s native language. Eighteen weeks in, the simulcast began streaming on YouTube and Crunchyroll. And then they did that crazy Kannagi thing Otakon weekend.

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Manga Review: Yokaiden (vol. 2)

December 4th, 2009

I normally have a policy with this blog to only review the first volume of any manga or anime I receive from the companies. The reason for this is mostly because I don’t want to repeat the same rhetoric for a particular series volume after volume. But I also do this so that I don’t end up reading a later volume of a series without ever reading a previous volume. That way, if I don’t like the series, no one can give me “well, that’s because you didn’t read the first part” as an excuse.

So when Del Rey sent me the second volume of Yokaiden for review, I faced a dilemma. The buzz over this title and its artist, Nina Matsumoto, had been extremely high, so I was really interested in checking it out.

Web comic artist Matsumoto practically exploded on to the scene when a manga-style drawing she did of the Simpsons made its way around the internets. She landed two key gigs from this drawing. The first was for the official Simpsons comic book where she penned a “Treehouse of Terror” special that parodied Death Note with Simpsons characters. The story, “Murder, He Wrote,” won her a coveted Einser award at the last San Diego Comic Con, which is quite impressive for a 24-year-old during her first year as a professional artist.

The other gig she got from the internet exposure was this OEL series from Del Rey, which too has received very high reviews from the manga community when the first volume came out last year. So I decided to give in to the hype and dive into the second volume from this award-winning artist. After all, I did the same thing when I reviewed Black Jack vol. 5 earlier this year without reading the earlier volumes, and I still enjoyed that series.

But unfortunately, it just didn’t work out that way for me this time. I just couldn’t get into Yokaiden no matter how much I wanted to.

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Top Ten Posts of 2009

December 2nd, 2009

It’s December, and you know what that means… Time for the “Best of 2009” lists! (^_^)

Every Wednesday this month, I will be posting a new list recapping the best anime, manga, and companies of the year, plus I’ll come out with a new set of industry predictions for 2010. This week, I’ll kick it off with my ten favorite articles posted this year.


Interviewing artist Uruma of UrumaDelvi.

The Anime Almanac went through a major change this year. When my “industry going digital” editorials began losing the impact they once had in 2008, I started feeling a serious case of writer’s block and went weeks without posting anything. At that point, I had gained a substantial following on Twitter, including some PR reps from some major anime and manga companies. They asked if I was interested in reviewing their new releases on my blog, and I gladly accepted their offer.

So half way through the year, I switched over to writing mostly reviews of new anime and manga releases. I increased my posting frequency from once a week to around 2-3 times per week. The blog gained a larger readership with the change, but I had to cut back on my editorial content because of it.

So while I had a much smaller list of posts to chose from this year as opposed to last year, there are still some good ones in this mix. I began interviewing more artists and industry folks at conventions, and dived a lot deeper into the Japanese music scene.

So here are my favorite editorials, interviews, and features from the past year with the background of why they mean so much to me.

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Anime Review: Bamboo Blade (Part 1)

November 23rd, 2009

Toraji Ishida is a bad high school kendo instructor with practically no money in his bank account. One day he is shooting the breeze with an old pal / former teammate of his, and they issue a challenge to each other. Since they both went on to become high school kendo instructors, why don’t they relive their days of competitive glory with their two teams going at it? If Toraji’s team wins, he gets a lifetime supply of sushi, which would be the perfect solution to his little financial crisis.

There’s just one slight problem with the bet – Toraji’s team is so pathetic that there is only one active member still left on it!

So he sets off to recruit a team of new freshmen to revitalize the club and win that precious all-you-can-eat sushi prize. Among his finds is Tamaki Kawazoe, a soft-spoken shy girl who is a phenomenal kendo player. Now with this star fighter on his team, does Toraji finally have a competent kendo lineup?

On the outside, Bamboo Blade looks like your typical moé fluff anime series, complete with a harem of highly characterize pretty girls, a weak female lead, and silly comedic antics. But if you actually take the time to watch it, you’d see that this is actually a wonderfully written series with some fine voice acting.

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Anime Review: Evangelion 1.01 – You Are (Not) Alone

November 18th, 2009

An event known as “Second Impact” changed the world when a massive explosion in the arctic melted the polar ice caps and flooded over Japan. Fifteen years later, Tokyo-3 has rebuilt itself as a retractable underground city, and a whole new generation of kids has been born and raised in the post-Second Impact era.

Then one random day, a giant monster appears and moves his way towards the city. These monsters, known as “Angels”, have one target in mind. Buried deep underground of Tokyo-3 is Lilith, the Angel at the heart of Second Impact. If Lilith were to make contact with another Angel, Third Impact will occur and all of humanity will be destroyed forever.

The Japanese military are useless against stopping the approaching Angel, so they call on the government agency NERV to take care of the monster. NERV commander Gendo Ikari enlists his estranged 14-year-old son, Shinji, to pilot the giant bio-mechanical robot known as Evangelion. And so suddenly thrust into battle, we begin the epic story of a timid and reluctant teenager who suddenly becomes mankind’s final hope against the Angels and Third Impact.

… but really, do I need to explain the plot to you? Are you the only otaku in the world who has not seen Eva before?

The 1995 anime TV series was a landmark achievement that turned the giant robot genre into a psychological trip that dove deep into the human condition. It blew my mind when I first saw it eight years ago, and it still goes down as my favorite anime series of all time.

However, Eva had the misfortune of being released just before the anime industry shifted from hand drawn animation to digital. This change in technology drastically improved the visual look of anime and made the lines crisper, colors more vibrant, and eliminated the need to recycle old sequences again and again through out a series. Even though it is less than 15 years old, the hand drawn Eva series appears very dated among all the digitally animated shows from the past decade.

So director Hideki Anno set out to create a brand new remake of his anime masterpiece over the course of four theatrical films. Evangelion 1.01: You Are (Not) Alone is the first of these films, and it retells the first six episodes of the TV show. While the film does not diverge too far from the original just yet at this stage of the series, it still offers enough visual enhancements to make this fanboy nearly blow his load while watching it.

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